whydoibother
Arcane
"Marketing is dead, players just want *different kind of marketing*"
Okay, chief.
Okay, chief.
"Marketing is dead, players just want *different kind of marketing*"
Okay, chief.
The game literally has a built-in feature to connect your game to a Twitch stream so the viewers can vote for dialogue options. Streamers and Youtube videos are just as big of a force in marketing as traditional adverts, if not even bigger since they reach a more specific audience as the dude in the tweet saidYeah, I like Larian and am genuinely happy with their success but you'd be hard pressed to convince me that all those Panel from Hell showcases don't count as marketing, especially since they invited a bunch of gaming influencers to them.
Publishing director of a game that experiences phenomenal sales driven by viral bear-marketing claims that "marketing is dead".https://www.pcgamer.com/gaming-indu...poken-to-and-they-dont-want-to-be-bamboozled/
'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
They're just not being precise enough. The previous way of marketing things is now no longer effective, that's true. Viral marketing, that's the ticket.